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An enthusiastic and imaginative designer with more than 13 years experience working at leading design agencies in London, Sydney and Singapore. I have managed briefs from a diverse group of clients and delivered projects across a wide spectrum from brand creation and implementation to design for print, web and built environment.


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Awards

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Australian Graphic Design Awards (AGDA)
Category: Identity
Project: National Museum Australia

Price Warehouse Coopers Investor Relations Awards
Category: Best Annual, Most Innovative design
Project: Provident Financial,


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Experience

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Freelance creative, Sydney

Clients: QIC, Opera Australia, Sydney Airport, UNSW, UWS, Google

Agencies: Eskimo Design, The Garden Agency, Citizen Group, News Life Media

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Senior Designer / Design Director,
Generation Alliance, Sydney

As an integral part of Gen.a's design team my responsibilities have included direction and management of creative teams and processes. Brand conception and implementation for both small and large organisations from research through to guidelines and overseeing production. Commissioning and art direction of photographers and illustrators. Projects have been diverse from brand to built environment.

Clients: Australian Turf Club, Brand Botswana, Creative Sydney, Destination NSW (Vivid Sydney, Crave and Parramasala), eftpos, Fairtrade, Iglu, International Trade Centre (Forum magazine), Macquarie University, National Museum Australia, Pacific Islands Trade and Invest, Penrith City Council, Warringah Council, Virgin Live, Virgin Mobile.

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Senior designer,
Freelance, Sydney:
Billy Blue, How Design, Landor, Landini Associates, Principals, Public Design Group, and Moon Design

Projects involved strategic brand messaging and graphics for retail environments; brand creation, corporate literature, promotional graphics and packaging. Working closely with clients both individually and as part of a team. Significant projects include Virgin Active and Woolworths retail refresh, where I was an intrinsic part of the team from conception to roll out.

Clients: Brand Sydney, Woolworths, Virgin Active, Penrith Panthers, Westfield, Optus, SingTel, OPSM, Vodafone, Sunsilk, Schwartzkopf, Supre

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Senior designer
Freelance, London:
Born Design, Bostock & Pollit, Figtree, Williams & Phoa (London & Singapore)

I was involved in projects from conception onwards. My responsibilities included steering the design process, overseeing production teams, client interation and presentation of creative work.

Clients: Allied Domecq, Doha Asian Games 2006, Kew Gardens, Capital Radio, LSG Sky Chefs, Shlumberger

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Designer,
BamberForsyth, London

I broadened my experience and took greater responsibility for briefs including art direction of a photoshoot in multiple locations in Europe and management of client relations. The majority of projects were high profile brand creation and corporate reporting.

Clients: Emap, Provident Financial, RES, Zurich Bank, DEFRA, National Express, The National Gallery, Translucis, Northern Foods, 3FM radio, First Renewables, Anglo American.

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Junior Designer,
Thumb Design, London

This role gave me a strong grounding in the finer details of design, especially in the intricacies of typography and layout. During my time here I was part of a small team who spent a week in New York working on the re-design of the Solomon Smith Barney kuterature. This involved workshops running in tandem with design development each influencing the other.

Clients: Cable & Wireless, Cinven, Nettec, Nimir Petroleum, Morgan Stanley Dean Witter, Rutland, Soloman Smith Barney


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Education

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1996 - 1999
Liverpool John Moores University
BA(Hons) Graphic Arts, Class 2i


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Skills

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Direction and management of creative teams and process.

Brand conception and implementation for both small and large organisations from research and concept generation through to guideline creation and production management.

Commissioning and art direction of photographers and illustrators.


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References

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Available on request.