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Retail graphics

Optus

Designed at Public Design Group

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The first Optus 'yes' shop (Gen 4) was launched in in Parramatta. Large scale animal illustrations were incorporated into the store design, which built on the Optus brand, these illustrations varied to suit different sites making each store unique to its location.

The project involved:
  • Creation of site specific artwork
  • Store guidelines

Optus
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Fish illustration
Optus
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Store elevation
Optus
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Bondi junction monkeys
Optus
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Store guidelines
Optus
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