---

Australian Turf Club

Designed at Generation Alliance

---

In , the Australian Turf Club (ATC) became NSW's newest and biggest racing club through the unification of two historic and prestigious clubs - the Australian Jockey Club (AJC) and Sydney Turf Club (STC).

Having established the name, we embarked on developing the visual identity for the Australian Turf Club.

The result is an identity which:
  • Imbues fashion, sophistication and elegance, which is part of the racing experience.
  • Successfully unites the four venues that live under the masterbrand.
  • Support future growth ambitions into new sectors.

Australian Turf Club
---
Master identity and venues identities
Australian Turf Club
---
Poster / Advertisement concept
Australian Turf Club
---
Poster / Advertisement concept
Australian Turf Club
---
Online guideline
Australian Turf Club
---
Guideline pages