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Crave

Destination NSW

Designed at Generation Alliance

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In , the Crave festival brought together new and existing community events in celebration of Sydney's unique lifestyle and the advent of Spring. Event included Breakfast on the Bridge, Sydney Children's Festival, Sydney Harbour Island Hopping, Seven Bridges Walk, Sydney International Food Festival and Art and About.

In the festival known as Crave was to focus solely on the celebration of all things food. We were engaged by Events NSW(now Destination NSW) to create a new identity which reflected this new direction.

The new identity uses a curvatious typeface and swirls around to create the illusion of a plate with dressing.


Crave food festival
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Identity
Crave food festival
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Merchandise