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Local Government NSW

Designed at Generation Alliance

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Local Government is one of the largest industries in NSW, spending approximately $8 billion per year and managin nonfinancial assets (infrastructure and land) worth $89 billion, as well as employing more than 50,000 stuff.

As the peak bodies representing Local Government in NSW the Local Government and Shires Associations of NSW (LGSA) have been working together in recent times to form one association that would represent local government within NSW. The official merging of the two associations provided an impetus for change and an opportunity to reposition the organisation in line with the needs of their audiences and stakeholders.

It was critical that the newly merged association present confidently with a fresh new approach and look, sinifying change and a demonstration of unity.

The result is an identity which:
  • Encapsulates the vision of the new organisation;
  • Provides a platform by which the organisation can engage its members, employees and stakeholders;
  • Minimises complexity, uncertainty, duplication and confusion; and
  • Demonstrates a competitive positioning in relation to other lobbying groups and Local Goverment entities.

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