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National Museum Of Australia

Designed at Generation Alliance

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*AGDA Award for identity 2012*

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A celebration of Australian social history, the National Museum of Australia (NMA) explores the land, nation and people of Australia. It does so in a unique way by revealing the stories of ordinary and extraordinary Australians, promoting the exploration of knowledge and ideas.

In conjunction with their 10th anniversary in , NMA wanted to create a new brand identity to reflect the Museum's recently revised vision, positioning and strategic direction. With the challenge of how to change perceptions of the NMA as a place of discovery, not just a learning, our goal was to develop a new identity that encapsulated the essence of NMA as a place that celebrate our people and culture of storytellers.

The project involved:
  • Identity creation
  • Illustration
  • Art direction of a photoshoot

the National Museum Of Australia
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Master identity
the National Museum Of Australia
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Alternative identity, using the platform to hero where our stories live
the National Museum Of Australia
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Online guidelines
the National Museum Of Australia
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Guideline pages
the National Museum Of Australia
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Campaign concepts. Art direction of photography
the National Museum Of Australia
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Staff uniforms
the National Museum Of Australia
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Brochure concepts
the National Museum Of Australia
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