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Virgin Live

Dainty Group & Virgin Group

Designed at Generation Alliance

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Virgin Live is a new global promotion venture between Dainty Group and Richard Branson's Virgin Group. The new venture aims to shake up live touring by putting the fan's experience right at the heart of every show they promote.

Branson states In the future, Virgin Live plans to make a real difference to how fans experience, interact and enjoy live events - Virgin Live gigs will be truly people driven.

The project involved developing a brand identity for the venture, to support its launch and promotion of the Rolling Stone 50th Anniversary Tour.

To embrace the eclectic nature of music, the identity is a constantly changing mark which reflects the personality, style and context of the music it represents. The iconic Virgin V acts ass the unifying element across all the variations, creating a strong but flexible identity.


Virgin Live
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Identity
Virgin Live
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Sample of identity variations
Virgin Live
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Online guidelines
Virgin Live
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Guideline pages