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Plenary Group / GoldinQ Consortium

Designed at Generation Alliance

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The Plenary Group is an Australian-based investor, developer and operator of public infrastructure projects.

The Plenary Group with strategic partners Keolis Downer, Bombardier, McConnell Dowell, former the GoldlinQ Consortium in response to a Queensland Government PPP tender for the design, construction, financing and operation of the Gold Coast Rapid Transit (GCRT).

In recognising the importance of creating an identity for the GCRT that resonated with the future vision for the Goald Coast and positively engages the local community, Plenary roup engaged Gen.a to work with the GoldlinQ Consortium partners to develop a powerful brand strategy, name and identity to unify and differentiate the Consortium's approach to the bid.

The resulting brand strategy and identity proposed for the GCRT seeks to connect the project's business strategy to the Goald Coast City's vision for a sustainable future.

The project involved:
  • Identity development
  • Creation of identity guidelines
  • Print and production of guideline for bid submission.

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