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Vivid 2011

Destination NSW

Designed at Generation Alliance

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In , the Vivid concept was taken beyond the venues directly involved in the programme (Sydney Opera House, Museum of Contemporary Art, Customs House and The Rocks precinct) to illuminate the entire Sydney CBD. Through the activation of the brand across 300+ retail outlets in the Sydney CBD, this new initiative encouraged local community involvement and increased potential revenue from the festival for local retail outlets, restaurants and bars.

The project involved:
  • Event campaign design and art direction of photoshoot
  • Event guidelines - Creation, design and production of the retail packs distributed to outlets, including Westfield, QVB and the dress circle of the Quay and Rocks precincts.

Vivid 2011
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Campaign hero image shot in the basement using black lights and fluro paint
Vivid 2011
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Campaign guideline pages
Vivid 2011
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Retail posters
Vivid 2011
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Hospitality promotional
Vivid 2011
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Behind the scenes of the photoshoot
Vivid 2011
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Shoot out takes
Vivid 2011
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Vivid 2011
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